Instant Life? Is That for All the Losers Out There?

September 1963

X-Men #1

This ad actually turned out to be more educational for me than I was expecting! With the headline “INSTANT LIVE SEA ANIMALS” I initially assumed it was some generic knockoff of Sea-Monkeys… but then I noticed that it actually used the term “sea-monkeys” in the description. So that left me wondering – if these are genuine Sea-Monkeys, then why is the term only mentioned once in the text rather than in the headline and repeatedly throughout the ad?

1963-09_sea-animals_p

Upon doing a little research, I discovered that these creatures weren’t officially rebranded as Sea-Monkeys until 1962, and before that, they were known as “Instant Life.” Although this ad was printed in 1963, maybe it just hadn’t been updated yet – at least, that’s my best guess.

And if you’d like to learn more about the fascinating history of Sea-Monkeys, check out this article!

 

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