GRITty Persistence

September 1963

X-Men #1

We now have examples of GRIT ads from three different decades! Today’s is from the ’60s, then we’ve got this one from the ’70s and this one from the ’80s.


Wow, just look at how happy that kid is with his sack full of cash! (Is that in pennies?) In this ad the papers sell for 15¢ and you get to keep 5¢, but nine years later the papers sell for 20¢ and you only get to keep 7¢ – I guess that’s inflation for you!

I find it kind of funny that the fact that sellers need to be boys isn’t stressed as highly in this one as in the 1972 ad – maybe at this point they hadn’t even considered that girls might want to sell papers, so didn’t think it was really necessary.


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