I Don’t Think Whiz Comics Would Go Over as Well Today

February 1976

Claw The Unconquered #5

Comics! And lots of them! But rather than subscriptions, here we’ve got reprints and collections of some of the biggest, most influential characters of all time!

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I would certainly pick up most of these if I found them in the quarter bin… except for the Bible one, that is… unless it had some fantastic ads!

Encyclopedias: The Pre-Internet!

September 1963

X-Men #1

Encyclopedias! Back in my day, when we had to look something up, this is where we turned – not that new-fangled internet! While I was growing up, we had a set of World Book encyclopedias – I think they were from 1967 or ’68, so not too far off from when this set was around!

The unique thing about these, though, is that rather than being organized alphabetically, they’re organized by subject. To me, that makes them seem more like textbooks than encyclopedias, so I’m not really sure what the distinction is.

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A few things strike me about this ad:

  1. All that white space at the bottom! Did someone fail to plan this very well?
  2. This is an educational product, yet they unnecessarily/incorrectly capitalize “School” in the blurb on the top right.
  3. In the section describing the different volumes, they start out giving a brief description of each one, and then halfway through it’s like they just said “Screw it – this is too much work!,” and started listing them all with no elaboration whatsoever.
  4. This set claims to free you from the hassle of “having to look in books to solve every problem”… Umm, maybe I’m missing something, but isn’t looking in books to solve your problems exactly the point of this set?

This Con Is Super, Thanks for Asking!

February 1976

Claw The Unconquered #5

OK, I know that I should have an ad from the ’80s this week, but I just finished the ads I’d been posting from G.I. Joe, and now I can’t get my scanner to work, so we’re stuck with ’60s and ’70s for the time being.

Anyway – It’s a bird! It’s a plane! It’s Super DC Convention! Lots of great stuff, with no real specifics – they don’t name a single guest or panel that will be there – hardly adequate by today’s con standards! 😉

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I think it’s interesting that they mention Superman’s birthday – he was created in 1938, which means that in 1976 he would’ve been 38 years old – not exactly a notable milestone.

Get an Actual Replica!

September 1963

X-Men #1

You can get a FREE $100,000 Confederate bill! That’s right, this “lots-of-fun actual replica” – wait a minute – “actual replica”?? They’re boasting about the authenticity of a reproduction?

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I also like the “Free China – our ally” bit – this was smack dab in the middle of the Cold War, so whether or not someone was Communist was a big deal back then!