GRIT and Bear It!

December 1983

Star Wars: Return of the Jedi #3

So this is our fourth installment of GRIT, with the previous ones being from 1963, 1972, and 1980. This one is actually pretty stripped down compared to the others, without very much text at all, and this is the first ad of theirs I’ve seen where they’ve used a cartoony character rather than a photo or realistic drawing.

1983-12_GRIT_P

Also significant on this ad’s order form – “Signature of Parent or Guardian” – this is the first time the kids are supposed to actually get their parents’ permission to sell GRIT!

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