Big News?

January 1978

The Secret Society of Super-Villains #12

Big news! It’s the Huntress! And Shade, the Changing Man! Most of you probably know the Huntress as Helena Wayne (or Kyle), the daughter of Batman and Catwoman from an alternate universe.

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But what about Shade? I’d never heard of him before, which I was kind of surprised by – I mean, if he starred in his own series, he must’ve been at least somewhat of a big deal, right? Well, it turns out that this was an original character created by Steve Ditko (which is pretty cool), but his series only lasted eight issues (which is not so cool). Apparently Shade was a casualty of the “DC Implosion” where, due to financial troubles, DC canceled 40% of its titles! In fact, All-Star Comics and The Secret Society of Super-Villains (the comic this ad was printed in) also got the ax. 1978 must’ve been a sad time indeed for DC fans!

 

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Heroes Return… To Your Mailbox!

January 1998

Thunderbolts #10

It’s another subscription page – this time from 1998. This one seemed to have far fewer titles than other subscription pages, but upon comparing it to one from 1997, I guess they’re actually pretty close.

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X-Men aren’t quite as dominant in this one as they were in the previous year, and the number of Star Trek titles has been cut in half – and speaking of cutting Star Trek in half, here they have “Star Trek: Star Fleet Academy” listed as one of the titles – all good Trekkies should know that Starfleet is one word!

So at this point, we’ve got subscription prices ranging from $1.66 to $1.83 per issue (or $1.25 for Marvel Vision) at a time when cover price for comics was $1.99. While saving any money is always a good thing, that’s only a discount of 8% to 16%. Without doing any official research on this, I’d say that this is probably a low point (or close to it) for subscription savings.

 

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Wanna Join the Mile High (Comics) Club?

January 1998

Thunderbolts #10

So, this seems like it’s supposed to be a two-page ad, since it lists all of the Marvel Comics but only gets to C in DC, but I swear this is all there is! I guess since this was in a Marvel comic, maybe that’s why they focus so heavily on Marvel titles, and just use DC as space filler.

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In going through and adding tags for all the different titles, I was surprised by how many I’ve never heard of – I mean, I expected there to be quite a few, but not this many!

So these comics are only 50¢ each – not a bad price! However, there’s a minimum order of $20, which means you’d have to order 40 books in order to get anything! I guess for hardcore collectors that probably wouldn’t be a problem, but when I go digging thorough a bargain bin, I usually only pick up a few issues – a couple times when I’ve really gone nuts, I might’ve gotten up to 20, but I don’t think I’ve ever bought 40 comics at a time!

 

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Star Wars in Star Comics – Drawn by a Comics Star!

May 1986

Masters of the Universe #1

I know the Droids cartoon was around when I was a kid, but I don’t remember ever watching it, which is weird, because I devoured anything and everything Star Wars back then. Maybe it was on a channel we didn’t get or something…?

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So this ad is for the comic adaptation of the TV show. I was surprised to see “ROMITA” signed along the artwork – could it be…? Upon checking, yes! This was actually done by legendary comic book artist John Romita Sr.! From what I can find, he did the covers and penciling for issues #1–3, and also did some work on issues #4 and #5!

 

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Christmas Star

March 1988

Visionaries #3

Sorry to do two ’80s ads in a row, but I wanted to do the Christmas ads during the Christmas season, and these are what I had available.

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Wow, prices sure jumped in the course of only a few years! In last week’s ad from 1985, cover price was 60¢ per issue and the subscription price was 42¢. Only three years later, We’ve got a cover price of $1.00 and subscription price of 75¢!

Well, it’s still a bargain compared to prices these days…

Iron Santa!

March 1985

G.I. Joe #33

Hello, loyal comic book ad enthusiasts! Sorry I missed last week – I was busy with Christmas stuff. But you know who else is busy with Christmas stuff? Iron Man! Yes, he’s bringing folksy, outdated, generic toys to all the girls and boys! …Or maybe he’s just trying to get you to buy comics.

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Only 42¢ per copy?! What I wouldn’t give for that price (or even the full cover price of 60¢) these days! Why/when/how did comics get so expensive? Most new issues I buy are $3.99 each! Oh, well – maybe if I’m lucky I’ll find some comics under the tree this year!

Merry Christmas and Happy Holidays to everyone out there!

 

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And I’m Sure He Was Never Heard From Again…

February 1995

X-Force #43

I have a passing familiarity with X-Men and some of their storylines, but am far from an expert. However, according to this ad, apparently Professor X died in 1994/’95!

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Considering that this store is holding a memorial service, it seems like it was a pretty big deal at the time, but did anyone really think he was gone for good? Comic book deaths are so fleeting, especially for main characters – I’m always at least a little suspicious when someone “dies” in a comic.