You Can Subscribe… Just Not to This

January 1978

The Secret Society of Super-Villains #12

Yes, you can subscribe to your favorite DC comics! …But just not this one. At first I thought I must’ve just missed it in the listing, but no – Power Girl, the title that Superman himself is showing off here, is not on the list of available titles!

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This ad appeared not long before the “DC implosion,” where they canceled about 40% of their titles. In fact, here Amazing World of DC Comics is advertising issue #16 – well, #17 was the last ever published!

Also, this is the first time I’m noticing a subscription price that’s actually higher than the cover price!

 

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Preserve Liberty for Only 10¢!

1940s

Marvel: Universe of Super Heroes

So, I’m considering this kind of a bonus post, since I didn’t actually get this ad from a physical comic book. I recently went to the Marvel exhibit at MoPOP in Seattle, and they had some pretty great vintage Captain America ads on display, so here’s the first that I’d like to share with you.

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Here you can join the “Sentinels of Liberty” (aka the Captain America fan club) for only 10¢! But not only are you showing your Cap fandom, you’re also helping to “preserve liberty in the U.S.A.”! That seems like quite a bargain!

 

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Grin and (Care) Bear It!

May 1986

Masters Of The Universe #1

It’s the Care Bears – here to offer you a deal on all of your favorite cartoon tie-in comics! Star Comics was a division of Marvel that was used mostly for cartoon-related comics and other titles that would appeal to young children.

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OK, I know subscription pages generally aren’t very interesting, but just (Care) bear with me – I’m almost finished with each of the comics I’ve been posting from, and soon I’ll have a whole new batch!

 

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More Coastal Comics

January 1998

Thunderbolts #10

Yeah, I know ads like this aren’t super exciting, but I’m a historian and a completist, so I feel compelled to share all the ads from the books I’ve scanned.

Anyway, here we’re visiting East Coast Comics again, almost a decade after the last ad I published from them. And I thought I had a lot of tags last time – well, I think I broke my record again, because in addition to all the regular series, they also listed all sorts of limited series and special sets!

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I’m sure a lot of these titles can be found in quarter bins today, but I wonder just how many of them have skyrocked in value.

 

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Big News?

January 1978

The Secret Society of Super-Villains #12

Big news! It’s the Huntress! And Shade, the Changing Man! Most of you probably know the Huntress as Helena Wayne (or Kyle), the daughter of Batman and Catwoman from an alternate universe.

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But what about Shade? I’d never heard of him before, which I was kind of surprised by – I mean, if he starred in his own series, he must’ve been at least somewhat of a big deal, right? Well, it turns out that this was an original character created by Steve Ditko (which is pretty cool), but his series only lasted eight issues (which is not so cool). Apparently Shade was a casualty of the “DC Implosion” where, due to financial troubles, DC canceled 40% of its titles! In fact, All-Star Comics and The Secret Society of Super-Villains (the comic this ad was printed in) also got the ax. 1978 must’ve been a sad time indeed for DC fans!

 

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Heroes Return… To Your Mailbox!

January 1998

Thunderbolts #10

It’s another subscription page – this time from 1998. This one seemed to have far fewer titles than other subscription pages, but upon comparing it to one from 1997, I guess they’re actually pretty close.

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X-Men aren’t quite as dominant in this one as they were in the previous year, and the number of Star Trek titles has been cut in half – and speaking of cutting Star Trek in half, here they have “Star Trek: Star Fleet Academy” listed as one of the titles – all good Trekkies should know that Starfleet is one word!

So at this point, we’ve got subscription prices ranging from $1.66 to $1.83 per issue (or $1.25 for Marvel Vision) at a time when cover price for comics was $1.99. While saving any money is always a good thing, that’s only a discount of 8% to 16%. Without doing any official research on this, I’d say that this is probably a low point (or close to it) for subscription savings.

 

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Wanna Join the Mile High (Comics) Club?

January 1998

Thunderbolts #10

So, this seems like it’s supposed to be a two-page ad, since it lists all of the Marvel Comics but only gets to C in DC, but I swear this is all there is! I guess since this was in a Marvel comic, maybe that’s why they focus so heavily on Marvel titles, and just use DC as space filler.

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In going through and adding tags for all the different titles, I was surprised by how many I’ve never heard of – I mean, I expected there to be quite a few, but not this many!

So these comics are only 50¢ each – not a bad price! However, there’s a minimum order of $20, which means you’d have to order 40 books in order to get anything! I guess for hardcore collectors that probably wouldn’t be a problem, but when I go digging thorough a bargain bin, I usually only pick up a few issues – a couple times when I’ve really gone nuts, I might’ve gotten up to 20, but I don’t think I’ve ever bought 40 comics at a time!

 

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