Hands of Steel for a Man of Steel?

January 1978

Secret Society of Super-Villains

This doesn’t seem to really involve overall strength – just the hands. I mean, sure, strong hands can be good for squeezing and crushing things, but I’d think that strong arms would be much more useful.

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I’m actually surprised they didn’t try to go more into “Man of Steel” territory (maybe because of copyright infringement), but the closest they get is “You can develop the strength of a SUPER HERO!”

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You’re a Wonder, Lynda Carter!

January 1978

Secret Society of Super-Villains #12

It’s the hottest stars of the late ’70s: Lynda Carter, Farrah Fawcett-Majors, Starsky & Hutch, and Rocky!

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I find it odd that for Starsky & Hutch and Rocky they use the character names, while Lynda Carter is just herself rather than Wonder Woman. And in a crossover note – did you know that Lynda Carter actually guest starred in Starsky & Hutch? Yep, it was a two-part episode in 1976! Unfortunately, she didn’t play Wonder Woman in it, though.

Satisfy Your Meat Tooth!

January 1978

Secret Society of Super-Villains #12

Now I get it! So, a while back I posted this ad for Slim Jims and was puzzled about the werewolf reference. After finding this ad, it all became clear: It must’ve been part of this ad campaign, with the advertisers assuming that you’d already seen this one, and would therefore associate Slim Jims with werewolves.

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Have a happy Halloween, everyone! And if a werewolf comes after you, just toss him a Slim Jim!

A Touch of Evel

February 1976

Claw The Unconquered #5

I saved the best (at least in my opinion) for last – here’s the last ad I’ve got from Claw The Unconquered: Evel Knievel! He was huge in the ’70s, with all sorts of stunts, TV appearances, and – most importantly – merchandise!

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This line of toys ran from 1972 to ’77, and after releasing the Stunt Cycle in ’73, became Ideal’s best sellers! Despite being so popular, the line was dropped (along with most of Knievel’s other sponsorships) when Knievel assaulted the writer of an unflattering book about him. But the really interesting part about that? Knievel managed to beat the guy to a pulp while still recovering from a stunt gone bad, and both of his arms were in casts at the time! Now that takes determination! (Not that I’m endorsing assault or anything, but still, wow!)

Classic Revivals

February 1976

Claw The Unconquered #5

I wasn’t very familiar with either of these titles, so had to look up info on both of them. It turns out that they both began in the 1940s, were canceled, and then revived in the ’70s. Both of the comics advertised here are the first in their new series.

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Interestingly, even though they’d been out of print for a while (in the case of All Star Comics, 25 years!), DC decided to continue the issue numbering where it left off.

Personally, I Prefer the B-52s Over the B-17s

February 1976

Claw The Unconquered #5

You can build this cool model plane! And then you can win a trip to see cool planes in person! Pretty cool, huh?

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So first prize is a trip to London to see an air show. But then the second prize winner gets the choice of: A) a trip to Disneyland and the Boeing plant in Seattle, or B) a trip to Disney World and an air museum in Dayton, OH.

Is it just me, or do these seem like really odd trip combinations? I mean, Anaheim and Seattle aren’t exactly neighbors, and neither are Orlando and Dayton. I get that Disney is the prize kids actually want, and the plane-related stuff is to tie in with the model planes, but couldn’t they have found some aviation-related attractions a little closer to Disney?

Is That a Gun in Your Pocket, or Are You Just Happy to See Me?

February 1976

Claw The Unconquered #5

I find it kind of ironic that they’re so thoroughly emphasizing the manliness of a product called Daisy – trying to compensate, hmm?

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“Maybe Dad can help,” “handsome,” “man-sized,” “heft you can handle”… except for the “Dad” part, that sounds like it could be from gay porn! “Hey, handsome, I’ve got something man-sized with heft you can handle!” 😉