Encouraging Kids to Play With Scissors

April 1980

Buck Rogers in the 25th Century #7

What can make even the most mundane objects fun? Cartoon characters!! That’s why Snippys are so much more than mere office/school supplies! Yes, these “FABULOUS CARTOON SCISSORS” make it fun to cut stuff up!

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I love that they’re encouraging you to collect these… ’cause if there’s one thing that kids love to collect, it’s… umm… office supplies…?

 

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That’s Less Than Three Cents Per Soldier!

April 1980

Buck Rogers in the 25th Century #7

Ah, little plastic soldiers – a staple in the category of cheap, cheesy toys! Here you can get two full armies of Roman soldiers for less than three dollars! Quite a bargain!

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However, much like the Sea-Monkeys, I wonder how many kids were thrilled by this exciting battle scene, only to be disappointed upon receiving their tiny, monochromatic soldiers.

 

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The Nitty GRITty Side of Comic Book Ads

April 1980

Buck Rogers in the 25th Century #7

Here’s something you don’t see anymore – ads trying to get kids to sell stuff. GRIT, a newspaper, was probably the most well known (and most widely advertised) of these.

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I love how this one plays on kids’ disappointment over having no money – somehow I don’t think that selling a handful of newspapers to family and neighbors (who are only buying it because they feel sorry for you, because really, why would someone buy GRIT when they could just buy their own local newspaper?) is going to make a big financial impact.

And another thing – why do you have to indicate gender when signing up for this? Does is have an effect on how you sell newspapers? Do they send the girls copies of MS. GRIT to sell??

(And if you want to see another example of GRIT, check out this ad from 1972!)

This same as was also found in The Secret Society of Super-Villains #12, January 1978.

 

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So Much Fun For So Little Money!

April 1980

Buck Rogers in the 25th Century #7

OK, time to get back to the classics! I’ve had fun posting stuff from Deadpool #1, but I think that older ads tend to be more fun. I’ve still got some ads from Deadpool #1 that I’ll post at some point, but they’ll be interspersed with the older, more classic stuff.

And speaking of classics, here are tons of them!

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I can only imagine how much allowance money went toward the stuff on pages like these… and how much disappoint resulted when the products didn’t live up to expectations.

I think my favorite item on here is the Atomic Mini Pistol – how, exactly, is it atomic? I mean, I guess it’s made up of atoms, but beyond that, I can’t really see how “atomic” applies here…

 

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Monkey Sea, Monkey Do! (Or Not…)

April 1980 (1978)

Buck Rogers in the 25th Century #7

You knew it had to happen sooner or later, so here they are – Sea-Monkeys! (As a professional grammar nerd, I just want to state that I have no idea why that’s hyphenated, but since that’s how it is in the ad, that’s what I’m going with.) If you asked any random smattering of people to name a product advertised in classic comics, Sea-Monkeys would undoubtedly be the #1 answer! (Hey, are you thinking what I’m thinking? Comic book-themed Family Feud! Or better yet, comic book AD-themed Family Feud! Quick, someone get Richard Dawson on the phone! Wait, he did? In 2012? Oh, nevermind, I guess…)

Just look at how happy and friendly they are! But wait a minute – “Caricatures shown not intended to represent Artemia”?? I wonder just how much disappointment had to happen before they finally added that disclaimer.

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Even though this was published in 1980, you’ll notice that the copyright on this ad is from 1978 – I guess a classic never goes out of style!

 

Captain America & Nick Fury Hock Hostess Fruit Pies

April 1980

Buck Rogers in the 25th Century #7

This is by far my favorite ad that I’ve ever run across, so I thought it would be fitting for my first post. Captain America and Nick Fury use delicious Hostess Fruit Pies to save the Earth from invading aliens! Surprisingly, this didn’t come from a Marvel title (though I’m sure it was published in Marvel comics, it’s just not where I happened to find it), but from Whitman comics.

1980_Hostess-Pies_Cap+Fury_P

You know, the first Avengers movie featured an alien invasion (sorry about spoilers if you haven’t seen it yet, but I think it’s been long enough) – it seems like they could’ve solved their problem with much less fuss if only they’d had an ample supply of Hostess Fruit Pies!

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!