Actually, It’s a JPEG

May 1986

Masters Of The Universe #1

Unscramble the letters? But the first one is already a perfectly cromulent word: GIF! Could this possibly be the first-ever use in print of that term??

Just for fun, I looked up anagrams for the rest of them. It turns out that “apple” can be rearranged to “pepla,” which is the plural of “peplum,” which is essentially a type of toga, so… toga-flavored Newtons! I couldn’t find any good anagrams for “cherry,” but for blueberry, take your pick: beery blur, blurry bee, burly beer, lube berry, or rubber lye (or several other options, but the ones listed seemed like the best)! Hmm… given those options, I think I’d have to go with lube berry…

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I’ve always thought that choosing fig as their go-to flavor was kind of an odd move. I did a little research, and I found a little info on its origin (apparently eating fruit and biscuits were considered good for health, and this was a convenient solution that included both), I couldn’t find any info on why figs specifically were chosen over other flavors that may have been more popular/appealing. Maybe figs were just “in” back in the 1890s?

I was actually surprised at just how little information seems to be out there on such an iconic snack – even from the brand’s own website! We all know that fig is the original flavor, and according to an ad I posted earlier, apple had already been introduced by 1985. This ad introduces cherry and blueberry, so we know those were new for 1985/’86. Apparently the current fruit lineup is: fig, blueberry, strawberry, and mixed berry. So I’m not sure at what point apple and cherry disappeared, or when strawberry and mixed berry were introduced (and I’m sure no one besides me really cares anyway!).

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Star Wars in Star Comics – Drawn by a Comics Star!

May 1986

Masters of the Universe #1

I know the Droids cartoon was around when I was a kid, but I don’t remember ever watching it, which is weird, because I devoured anything and everything Star Wars back then. Maybe it was on a channel we didn’t get or something…?

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So this ad is for the comic adaptation of the TV show. I was surprised to see “ROMITA” signed along the artwork – could it be…? Upon checking, yes! This was actually done by legendary comic book artist John Romita Sr.! From what I can find, he did the covers and penciling for issues #1–3, and also did some work on issues #4 and #5!

Oreos! In!! Space!!!

May 1986

Masters Of The Universe #1

This is one of my favorite types of ads from my childhood – one that includes some kind of game or activity rather than just telling you to buy something. Though I’m not really sure why this maze is set in outer space…

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Fun (or not) behind-the-scenes CBA fact: I usually try to get my ads as straight as possible when scanning them, and then make minor corrections (if needed) with software before posting. Well, I had one hell of a time with this one, because LOOK AT THE BORDERS ON THIS THING! No matter how I did it, it still looked crooked… and then I realized that the borders of the ad itself were crooked (sigh).

Iron Santa!

March 1985

G.I. Joe #33

Hello, loyal comic book ad enthusiasts! Sorry I missed last week – I was busy with Christmas stuff. But you know who else is busy with Christmas stuff? Iron Man! Yes, he’s bringing folksy, outdated, generic toys to all the girls and boys! …Or maybe he’s just trying to get you to buy comics.

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Only 42¢ per copy?! What I wouldn’t give for that price (or even the full cover price of 60¢) these days! Why/when/how did comics get so expensive? Most new issues I buy are $3.99 each! Oh, well – maybe if I’m lucky I’ll find some comics under the tree this year!

Merry Christmas and Happy Holidays to everyone out there!

Tons of Newtons!

March 1985

G.I. Joe #33

Ah, the fun of a game included within an ad! Here we get to help a pirate through a maze to find a treasure chest full of tasty Fig and Apple Newtons! I’m sure that fun ads like this still exist, just in places I don’t see them – but I just always associate stuff like this with the ’70s and ’80s.

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I’ve never really thought of Newtons as cookies, but that’s how they describe them here – huh, new perspective, I guess.

Build Your Own GoBots!

March 1985

G.I. Joe #33

I used to have GoBots as a kid (in fact, I still have those GoBots!) – they were cool because they were the same size as Hot Wheels, so you could play with them with all your other cars!

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So when I first saw this ad, I initially thought it was for the standard GoBots toys, but apparently this is for models of the toys… kind of odd, but OK. It looks like they actually do transform, so I’m guessing the main difference is that you put these together yourself? Or maybe they’re more detailed than the regular toys? Not really sure on that.

They Would Be a Mile High if You Stack Them Up!

March 1985

G.I. Joe #33

If you want comics, here’s the place to get them! If you’ve ever read comics, you’ve probably seen ads for Mile High Comics – well, here’s the first of mine for you to check out!

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SO! MANY!! COMICS!!! This has to be my listing with the most tags – I’ve actually learned quite a bit about comics just by typing all the titles!