Apparently Amusing

January 1978

The Secret Society of Super-Villains #12

Here we’ve got another installment from our friends at Fun Factory (see a 1980 ad from them here). In this ad they have fewer items, but devote more space to each one.

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On the pocket spy scope, the lens is “optimally ground to view ever detail” – I always get a kick out of finding typos in printed material (I’m an editor by trade, so spotting errors is what I do), but I find it especially funny that this is in a sentence talking about detail! I also love that it’s “Great for watching sports, girls, counter spying” … so, it’s great for being a stalker, then?

On the X-Ray Specs, I like that they put the disclaimer-esque “Apparently” in front of the “see thru” bit – they never said you could actually see through stuff, so no complaining when it doesn’t work! Also, “Apparently see thru bones”? Aren’t bones the one part you’re supposed to see (not see through) with X-rays?

 

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Personally, I Prefer the B-52s Over the B-17s

February 1976

Claw The Unconquered #5

You can build this cool model plane! And then you can win a trip to see cool planes in person! Pretty cool, huh?

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So first prize is a trip to London to see an air show. But then the second prize winner gets the choice of: A) a trip to Disneyland and the Boeing plant in Seattle, or B) a trip to Disney World and an air museum in Dayton, OH.

Is it just me, or do these seem like really odd trip combinations? I mean, Anaheim and Seattle aren’t exactly neighbors, and neither are Orlando and Dayton. I get that Disney is the prize kids actually want, and the plane-related stuff is to tie in with the model planes, but couldn’t they have found some aviation-related attractions a little closer to Disney?

 

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Supplying the Never-Ending Need for Greeting Cards

December 1972

Jungle Action #2

Here’s yet another ad trying to tempt kids with fantastic prizes in exchange for hocking stuff to their friends and family.

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The thing that strikes me the most about this is the over-contoured faces of the kids – really, artist, I think you’ve got plenty of detail there!