High Marks for Marx

August 1979

Shogun Warriors #7

When I first glanced at this ad, I assumed it was for Hot Wheels or Matchbox cars, but it turns out they’re actually made by Marx. I’d never actually heard of this company, and figured it was probably some minor, short-lived business.

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Wow, was I ever wrong! It turns out that Marx began in 1919 and was considered the top toy company for decades! This is the company that created such iconic toys as Rock’em Sock’em Robots and Big Wheels!

But, unfortunately, all good things must come to an end. Marx started to shut down plants the same year this ad was published, and was completely out of business as of 1980.

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But What About Friends of Lois Lane?

August 1979

Shogun Warriors #7

Christmas is coming, so I think it’s a good time to focus on toys for a bit. Here we’ve got Corgi’s line of Superman vehicles.

“Shhhh, don’t let Lois Lane find out you’re a friend of Superman” – this is actually the second ad from this issue that addresses you as a “friend of Superman,” the first one being for Kryptonite rocks. Was being Superman’s BFF all the rage in the late ’70s?

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I like that not all of these necessarily have Superman or his logo on them. Personally, if I could have one of these, I’d probably take the Metropolis police car, because I like the subtlety of it. What do you think? Do you have a favorite?

I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

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So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

 

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Now That’s MY Kinda Body Building!

March 1988

Visionaries #3

I’ve never really been into model building, but always thought it was kind of cool in theory. However, I get the feeling that it isn’t exactly the best way to pick up chicks…

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Just look at how enthralled those girls are! That model-building boy is an absolute stud!

 

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Build Your Own GoBots!

March 1985

G.I. Joe #33

I used to have GoBots as a kid (in fact, I still have those GoBots!) – they were cool because they were the same size as Hot Wheels, so you could play with them with all your other cars!

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So when I first saw this ad, I initially thought it was for the standard GoBots toys, but apparently this is for models of the toys… kind of odd, but OK. It looks like they actually do transform, so I’m guessing the main difference is that you put these together yourself? Or maybe they’re more detailed than the regular toys? Not really sure on that.

No Match for These Cars!

February 1976

Claw The Unconquered #5

It doesn’t get much more classic than toy cars, and Matchbox cars are some of the most classic ones out there!

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These remind me of the ones I had as a kid (which are currently packed in the garage, for lack of a good place to display them). This ad kind of makes me want to get them out and play with them again!

Hopefully By “Hot” They Don’t Mean Stolen…

January 1997

Deadpool #1

Welcome to post #3 in my Deadpool mini-marathon! The movie is only a couple days away!! Isn’t this the most exciting thing ever?!?!?

OK, I need to calm down. Anyway, here’s something else to get excited about – a contest where you can win remote control cars from Radio Shack!

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And not only can you win the cars, you can also appear in your very own custom Marvel comic – The Adventures of Radio Kid! If that’s not excitement, I don’t know what is!

Enter now!!

 

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