You Can Subscribe… Just Not to This

January 1978

The Secret Society of Super-Villains #12

Yes, you can subscribe to your favorite DC comics! …But just not this one. At first I thought I must’ve just missed it in the listing, but no – Power Girl, the title that Superman himself is showing off here, is not on the list of available titles!

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This ad appeared not long before the “DC implosion,” where they canceled about 40% of their titles. In fact, here Amazing World of DC Comics is advertising issue #16 – well, #17 was the last ever published!

Also, this is the first time I’m noticing a subscription price that’s actually higher than the cover price!

 

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Big News?

January 1978

The Secret Society of Super-Villains #12

Big news! It’s the Huntress! And Shade, the Changing Man! Most of you probably know the Huntress as Helena Wayne (or Kyle), the daughter of Batman and Catwoman from an alternate universe.

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But what about Shade? I’d never heard of him before, which I was kind of surprised by – I mean, if he starred in his own series, he must’ve been at least somewhat of a big deal, right? Well, it turns out that this was an original character created by Steve Ditko (which is pretty cool), but his series only lasted eight issues (which is not so cool). Apparently Shade was a casualty of the “DC Implosion” where, due to financial troubles, DC canceled 40% of its titles! In fact, All-Star Comics and The Secret Society of Super-Villains (the comic this ad was printed in) also got the ax. 1978 must’ve been a sad time indeed for DC fans!

 

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Classic Revivals

February 1976

Claw The Unconquered #5

I wasn’t very familiar with either of these titles, so had to look up info on both of them. It turns out that they both began in the 1940s, were canceled, and then revived in the ’70s. Both of the comics advertised here are the first in their new series.

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Interestingly, even though they’d been out of print for a while (in the case of All Star Comics, 25 years!), DC decided to continue the issue numbering where it left off.

Do They Have a Feud With West Coast Comics?

December 1989

Wonder Woman #37

I think this post wins for number of tags! Yep, you could buy just about any title from East Coast Comics, from Akira to X-Terminators!

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What I wouldn’t give for prices like those on some of these titles today!

 

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