Big News?

January 1978

The Secret Society of Super-Villains #12

Big news! It’s the Huntress! And Shade, the Changing Man! Most of you probably know the Huntress as Helena Wayne (or Kyle), the daughter of Batman and Catwoman from an alternate universe.

1978-01_JSA+Shade_P

But what about Shade? I’d never heard of him before, which I was kind of surprised by – I mean, if he starred in his own series, he must’ve been at least somewhat of a big deal, right? Well, it turns out that this was an original character created by Steve Ditko (which is pretty cool), but his series only lasted eight issues (which is not so cool). Apparently Shade was a casualty of the “DC Implosion” where, due to financial troubles, DC canceled 40% of its titles! In fact, All-Star Comics and The Secret Society of Super-Villains (the comic this ad was printed in) also got the ax. 1978 must’ve been a sad time indeed for DC fans!

 

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First-Named Stars of the ’70s

January 1978

The Secret Society of Super-Villains #12

It’s posters of all of the hottest stars! … from 1978. Here we’ve got a set of five posters: Farrah Fawcett, John Travolta, Jaime Sommers, Steve Austin, and Donny & Marie Osmond – all for only $2! That’s right: You can get the Six Million Dollar Man for only $2 – actually, since you get five posters, that means the Six Million Dollar Man would only be 40¢! That’s more than 99.99% savings!

Or, if you’d prefer, you could also order the set of Kiss, the Hardy Boys, Grizzly Adams, Kristy McNichol, and Baretta.

1978-01_PosterBonanza_P

A couple things of note here: Of the actors, their real names are used for half and their characters’ names for the other half. That seems odd to me – I wonder why they did it that way? Maybe the actors themselves weren’t as well known as their characters? Anyway, I don’t think this incarnation of Steve Austin is nearly as exciting as the last one I featured!

Also, they have a name spelled wrong! “Jamie” is supposed to be “Jaime” – the i is on the wrong side of the m!

 

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Apparently Amusing

January 1978

The Secret Society of Super-Villains #12

Here we’ve got another installment from our friends at Fun Factory (see a 1980 ad from them here). In this ad they have fewer items, but devote more space to each one.

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On the pocket spy scope, the lens is “optimally ground to view ever detail” – I always get a kick out of finding typos in printed material (I’m an editor by trade, so spotting errors is what I do), but I find it especially funny that this is in a sentence talking about detail! I also love that it’s “Great for watching sports, girls, counter spying” … so, it’s great for being a stalker, then?

On the X-Ray Specs, I like that they put the disclaimer-esque “Apparently” in front of the “see thru” bit – they never said you could actually see through stuff, so no complaining when it doesn’t work! Also, “Apparently see thru bones”? Aren’t bones the one part you’re supposed to see (not see through) with X-rays?

 

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Fly Away with Hostess Fruit Pies!

January 1978

The Secret Society of Super-Villains #12

You guys are in for a real treat this week, because I’ve got Hostess Fruit Pies for you! Back when I did my very first post, I had no idea that Hostess had actually done a huge series of comic-style ads featuring popular comic characters.

1978-01_Hostess-Penguin_P

So, maybe I’m overthinking this, but why would the Penguin use cuckoo clocks to steal money rather than just regular birds? Seems to me that he’s just adding extra complication with the clocks.

 

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I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

1978-01_MonogramCars_P

So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

 

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My Favorite BB is BB-8

January 1978

The Secret Society of Super-Villains #12

We all know that guns are a polarizing issue in the U.S. However, I would hope that we can all agree that target practice in your living room might not be the best idea.

1978-01_CrossmanBB-P

OK, I know that this is just for BB guns and pellet guns, but I still think it seems like there’s way too much potential for damage/injury for this idea to actually be suggested by responsible adults!

 

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I Heart (Foil Stamp) You!

January 1978

The Secret Society of Super-Villains #12

It’s another round of classifieds! There are a few interesting ones in here, but let’s start with “See Miracle of Birth.” First of all, those words seem very out of place in any comic book ad. Secondly, they’re advertising an incubator with bird eggs, but all of the emphasis is on watching the chicks hatch, with absolutely no mention whatsoever of the fact that you then have five or six (depending on which part of the ad you believe) little baby birds that need to be taken care of. Seems kind of irresponsible to me…

1978-01_Classifieds2_P

In other ads, I like the “OWN A PIECE OF NEW MEXICO OIL COUNTRY”… based in Iowa. And I also like “ELIMINATE DEBTS!”… by sending 35¢ to some address in Ohio – I think the first step in eliminating debt would be to stop sending money to vague classified ads from comic books!

 

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