Actually, It’s a JPEG

May 1986

Masters Of The Universe #1

Unscramble the letters? But the first one is already a perfectly cromulent word: GIF! Could this possibly be the first-ever use in print of that term??

Just for fun, I looked up anagrams for the rest of them. It turns out that “apple” can be rearranged to “pepla,” which is the plural of “peplum,” which is essentially a type of toga, so… toga-flavored Newtons! I couldn’t find any good anagrams for “cherry,” but for blueberry, take your pick: beery blur, blurry bee, burly beer, lube berry, or rubber lye (or several other options, but the ones listed seemed like the best)! Hmm… given those options, I think I’d have to go with lube berry…


I’ve always thought that choosing fig as their go-to flavor was kind of an odd move. I did a little research, and I found a little info on its origin (apparently eating fruit and biscuits were considered good for health, and this was a convenient solution that included both), I couldn’t find any info on why figs specifically were chosen over other flavors that may have been more popular/appealing. Maybe figs were just “in” back in the 1890s?

I was actually surprised at just how little information seems to be out there on such an iconic snack – even from the brand’s own website! We all know that fig is the original flavor, and according to an ad I posted earlier, apple had already been introduced by 1985. This ad introduces cherry and blueberry, so we know those were new for 1985/’86. Apparently the current fruit lineup is: fig, blueberry, strawberry, and mixed berry. So I’m not sure at what point apple and cherry disappeared, or when strawberry and mixed berry were introduced (and I’m sure no one besides me really cares anyway!).


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Tons of Newtons!

March 1985

G.I. Joe #33

Ah, the fun of a game included within an ad! Here we get to help a pirate through a maze to find a treasure chest full of tasty Fig and Apple Newtons! I’m sure that fun ads like this still exist, just in places I don’t see them – but I just always associate stuff like this with the ’70s and ’80s.


I’ve never really thought of Newtons as cookies, but that’s how they describe them here – huh, new perspective, I guess.