Manly Muscly Muscles!

January 1978

The Secret Society of Super-Villains

It sure seems like guys in the ’70s were obsessed with muscles… or at least advertisers wanted guys in the ’70s to be obsessed with muscles! Here is yet another system where you can quickly and easily build yourself the body of your (and, of course, girls’) dreams!

1978-01_OlympicMuscles_P

“Imaging” [Um, I think that’s supposed to be “Imagine.”] “walking through your local beach or neighborhood swimming area… friends noticing your Titanic Legs,” [So, legs that fail and sink to the bottom of the ocean?] “your Wide Manly Shoulders,” [Just how wide do shoulders have to be in order to be considered “manly”?] “Rock Hard Stomach Muscles,” [Whew! for a second there I thought they were heading south of the belly button, if ya know what I mean!] “and last but not least, your full High-peaked Biceps” [Is that something that people are actually impressed by? I never knew bicep peaks were a thing…] “that attract second glances from all!” [Because you look like a ‘roid freak!]

So, who do you think would win in a fight: the guy from this ad, Charles Atlas, or Joe Weider?

 

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