Heroes Return… To Your Mailbox!

January 1998

Thunderbolts #10

It’s another subscription page – this time from 1998. This one seemed to have far fewer titles than other subscription pages, but upon comparing it to one from 1997, I guess they’re actually pretty close.


X-Men aren’t quite as dominant in this one as they were in the previous year, and the number of Star Trek titles has been cut in half – and speaking of cutting Star Trek in half, here they have “Star Trek: Star Fleet Academy” listed as one of the titles – all good Trekkies should know that Starfleet is one word!

So at this point, we’ve got subscription prices ranging from $1.66 to $1.83 per issue (or $1.25 for Marvel Vision) at a time when cover price for comics was $1.99. While saving any money is always a good thing, that’s only a discount of 8% to 16%. Without doing any official research on this, I’d say that this is probably a low point (or close to it) for subscription savings.


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My Subscription-Sense Is Tingling!

January 1997

Deadpool #1

Much like the Columbia House ad featured in an earlier post, I think that ads for comic subscriptions are like snapshots in time, showing you a little glimpse of what was going on at the time. Here’s a Marvel subscription page from 1997.


I like the statement “YES, YOU CAN PHOTOCOPY THIS AD!” – I guess they finally realized that people don’t want to mangle their comic books just to redeem an offer!