But What About Friends of Lois Lane?

August 1979

Shogun Warriors #7

Christmas is coming, so I think it’s a good time to focus on toys for a bit. Here we’ve got Corgi’s line of Superman vehicles.

“Shhhh, don’t let Lois Lane find out you’re a friend of Superman” – this is actually the second ad from this issue that addresses you as a “friend of Superman,” the first one being for Kryptonite rocks. Was being Superman’s BFF all the rage in the late ’70s?

1979-08_CorgiCars_P

I like that not all of these necessarily have Superman or his logo on them. Personally, if I could have one of these, I’d probably take the Metropolis police car, because I like the subtlety of it. What do you think? Do you have a favorite?

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I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

1978-01_MonogramCars_P

So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

 

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