High Marks for Marx

August 1979

Shogun Warriors #7

When I first glanced at this ad, I assumed it was for Hot Wheels or Matchbox cars, but it turns out they’re actually made by Marx. I’d never actually heard of this company, and figured it was probably some minor, short-lived business.

1979-08_MarxSupershots_P

Wow, was I ever wrong! It turns out that Marx began in 1919 and was considered the top toy company for decades! This is the company that created such iconic toys as Rock’em Sock’em Robots and Big Wheels!

But, unfortunately, all good things must come to an end. Marx started to shut down plants the same year this ad was published, and was completely out of business as of 1980.

Build Your Own GoBots!

March 1985

G.I. Joe #33

I used to have GoBots as a kid (in fact, I still have those GoBots!) – they were cool because they were the same size as Hot Wheels, so you could play with them with all your other cars!

1985-03_Go-Bots_P

So when I first saw this ad, I initially thought it was for the standard GoBots toys, but apparently this is for models of the toys… kind of odd, but OK. It looks like they actually do transform, so I’m guessing the main difference is that you put these together yourself? Or maybe they’re more detailed than the regular toys? Not really sure on that.