Gum! Buy It!

April 1980

Buck Rogers in the 25th Century #7

More gum! Kids love gum, so let’s give ’em plenty of gum ads! Here we have Bubble Yum, which, compared to Hubba Bubba, is a pretty straightforward and stripped-down ad campaign.

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New flavor! Plus all the old ones too! Bubbles! Buy it!

I think my favorite part of this as is “5 great flavors and SUGARLESS.” So… you’re saying that the sugarless tastes less than great, then?

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Not Just Gum, Entertainment Too!

April 1980

Buck Rogers in the 25th Century #7

So here we have “gumfighting do’s and don’ts” from Hubba Bubba, where they attempt to take bubble blowing, normally a mindless, idle activity, and turn it into something fun and exciting – competitive, even! I certainly give them credit for this novel approach!

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They make a really big deal about how Hubba Bubba won’t stick to your face – I guess it never really occurred to me that something like that would be a big selling point, but given the choice, I supposed I’d go with the less messy gum too.