You Can Subscribe… Just Not to This

January 1978

The Secret Society of Super-Villains #12

Yes, you can subscribe to your favorite DC comics! …But just not this one. At first I thought I must’ve just missed it in the listing, but no – Power Girl, the title that Superman himself is showing off here, is not on the list of available titles!

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This ad appeared not long before the “DC implosion,” where they canceled about 40% of their titles. In fact, here Amazing World of DC Comics is advertising issue #16 – well, #17 was the last ever published!

Also, this is the first time I’m noticing a subscription price that’s actually higher than the cover price!

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

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Don’t Try to Strong Arm Me!

January 1978

The Secret Society of Super-Villains #12

You, too, can have strong arms with this “Amazing Motionless Exercise discovery”! Wait a minute – “Motionless Exercise”? Isn’t that an oxymoron? Unless you’re only exercising your brain power, how, exactly, do you exercise without moving?? I guess I’ll have to spend $3.98 if I want to find out!

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On the order form it says: “I must agree that the Dynaflex method has given me powerfully toned muscles, put full strength in my muscles, made me so strong that I can be proud to show my friends how strong I am.” How can they expect you to agree to something that can’t possibly have happened yet?!

Also, the book has a chapter on “SECRETS OF ATTRACTING GIRLS” – I’d just love to see what kind of advice they give!

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

Apparently Amusing

January 1978

The Secret Society of Super-Villains #12

Here we’ve got another installment from our friends at Fun Factory (see a 1980 ad from them here). In this ad they have fewer items, but devote more space to each one.

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On the pocket spy scope, the lens is “optimally ground to view ever detail” – I always get a kick out of finding typos in printed material (I’m an editor by trade, so spotting errors is what I do), but I find it especially funny that this is in a sentence talking about detail! I also love that it’s “Great for watching sports, girls, counter spying” … so, it’s great for being a stalker, then?

On the X-Ray Specs, I like that they put the disclaimer-esque “Apparently” in front of the “see thru” bit – they never said you could actually see through stuff, so no complaining when it doesn’t work! Also, “Apparently see thru bones”? Aren’t bones the one part you’re supposed to see (not see through) with X-rays?

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

Fly Away with Hostess Fruit Pies!

January 1978

The Secret Society of Super-Villains #12

You guys are in for a real treat this week, because I’ve got Hostess Fruit Pies for you! Back when I did my very first post, I had no idea that Hostess had actually done a huge series of comic-style ads featuring popular comic characters.

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So, maybe I’m overthinking this, but why would the Penguin use cuckoo clocks to steal money rather than just regular birds? Seems to me that he’s just adding extra complication with the clocks.

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

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So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

My Favorite BB is BB-8

January 1978

The Secret Society of Super-Villains #12

We all know that guns are a polarizing issue in the U.S. However, I would hope that we can all agree that target practice in your living room might not be the best idea.

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OK, I know that this is just for BB guns and pellet guns, but I still think it seems like there’s way too much potential for damage/injury for this idea to actually be suggested by responsible adults!

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!

I Heart (Foil Stamp) You!

January 1978

The Secret Society of Super-Villains #12

It’s another round of classifieds! There are a few interesting ones in here, but let’s start with “See Miracle of Birth.” First of all, those words seem very out of place in any comic book ad. Secondly, they’re advertising an incubator with bird eggs, but all of the emphasis is on watching the chicks hatch, with absolutely no mention whatsoever of the fact that you then have five or six (depending on which part of the ad you believe) little baby birds that need to be taken care of. Seems kind of irresponsible to me…

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In other ads, I like the “OWN A PIECE OF NEW MEXICO OIL COUNTRY”… based in Iowa. And I also like “ELIMINATE DEBTS!”… by sending 35¢ to some address in Ohio – I think the first step in eliminating debt would be to stop sending money to vague classified ads from comic books!

 

Do you enjoy reading Comic Book Ads? If so, please consider supporting me by clicking here for my Amazon link – I’ll get a percentage from everything you order! Thanks!