I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

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So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

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I Have The POWER!!!

May 1986

Masters of the Universe #1

It’s He-Man! And the Masters of the Universe! Both the ad and the comic it came from! You guys are in for a treat (at least, if you like the same kinds of ads that I do), because this issue is very heavy on ads for cartoons and snacks – good stuff!

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He-Man was one of my favorites as a kid, so I think this ad is pretty great. Though I find it kind of funny that Skeletor is positioned in such a way that he’s completely blocking Whiplash’s face – sort of an odd choice for the artist. Also, does anyone know who the guy on the far right is? He looks kind of familiar, but I’ve looked through guide after guide of action figures, and can’t find a match!

I Have the (Captain) Power!

March 1988

Visionaries #3

It’s Captain Power! …Who has got to have one of the most generic hero-type names out there! Don’t get me wrong – despite the fact that the name lacked originality (which, of course, I never realized back in the day), Captain Power was actually pretty awesome! You see, the toys (well, the ships and the Power On Platform) worked like a video game light gun – they could interact with certain parts of the TV show, and you could either “hit” or “be hit” by the enemy fighters, which would trigger a reaction in the toys!

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I had (well, still have – stay tuned for a future installment of CBA IRL) the Power On Platform with Captain Power (which I won from a local TV station!), and fondly remember watching this show every Saturday morning, and shooting at the bad guys’ ships whenever they came on!

Unfortunately, the show only lasted one season, but an entire second season was already scripted at the time of cancellation. I guess it was mostly because parents’ groups criticized the show for being too violent and just being an excuse to sell toys (why do parents always have to ruin all the fun?).

However, in looking up info for this post, I discovered that the entire series is now available on DVD! I might just need to pick that up and relive a bit of my childhood…

Now That’s MY Kinda Body Building!

March 1988

Visionaries #3

I’ve never really been into model building, but always thought it was kind of cool in theory. However, I get the feeling that it isn’t exactly the best way to pick up chicks…

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Just look at how enthralled those girls are! That model-building boy is an absolute stud!

Pop(ple) Till You Drop?

March 1988

Visionaries #3

Who out there remembers Popples? They were like the less exciting, plush version of Transformers: they could transform from a cute creature into… a ball!

Despite my current teasing, I actually did think they were pretty cool back in the day. If I remember correctly, I had a purple one, and my cousin had a basketball one (though the blue one in this ad with the guitar and the pierced ear looks pretty badass – in retrospect, I wish I’d had that one!).

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So, I see that the name of the company that made Popples was “Those Characters from Cleveland” – while I concede that it’s certainly a descriptive company name, not exactly the catchiest company name.

 

A Touch of Evel

February 1976

Claw The Unconquered #5

I saved the best (at least in my opinion) for last – here’s the last ad I’ve got from Claw The Unconquered: Evel Knievel! He was huge in the ’70s, with all sorts of stunts, TV appearances, and – most importantly – merchandise!

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This line of toys ran from 1972 to ’77, and after releasing the Stunt Cycle in ’73, became Ideal’s best sellers! Despite being so popular, the line was dropped (along with most of Knievel’s other sponsorships) when Knievel assaulted the writer of an unflattering book about him. But the really interesting part about that? Knievel managed to beat the guy to a pulp while still recovering from a stunt gone bad, and both of his arms were in casts at the time! Now that takes determination! (Not that I’m endorsing assault or anything, but still, wow!)

I Know Colors! I’m a Musical Genius!

March 1988

Visionaries #3

I find this ad in this comic kind of odd in that the ad’s intended audience seems much younger than the comic’s intended audience. I’d say this kid is – what? – maybe three? Whereas I’d say the low end of this comic’s audience is maybe seven.

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Anyway, here are two Muppets-themed keyboards – a regular Muppets keyboard for regular kids, and a Muppet Babies keyboard for baby kids!