Build Your Own GoBots!

March 1985

G.I. Joe #33

I used to have GoBots as a kid (in fact, I still have those GoBots!) – they were cool because they were the same size as Hot Wheels, so you could play with them with all your other cars!


So when I first saw this ad, I initially thought it was for the standard GoBots toys, but apparently this is for models of the toys… kind of odd, but OK. It looks like they actually do transform, so I’m guessing the main difference is that you put these together yourself? Or maybe they’re more detailed than the regular toys? Not really sure on that.

Tough, Menacing Men of Action!

February 1976

Claw The Unconquered #5

“Nothing can stop the smashing assault of Big Jim’s P.A.C.K.”

Umm… do we need to get Spider-Man and the Power Pack back here so they can give us tips on preventing sexual abuse again? Because that’s kind of where it sounds like this is heading!


I think they’re stretching it a bit with the acronym – “Professional Agents/Crime Killers” – so… they kill… crime? And while I can see how Dr. Steel’s steel hand could come in handy (Ha! Handy!) in battle, that can’t be the best possible prosthetic for everyday use – just think how impractical something like that would be!

It’s a Sure Thing!

February 1976

Claw The Unconquered #5

Personally, I don’t know a whole lot about flying remote control planes, but judging by this, I’m going to assume that they’re generally rather challenging. Well, no more! Because Cox now makes planes with Automatic Pilot!


With Sure Flyers™ you’ve got the choice of Auto Pilot or Hand Control, so it’s easy for beginners! Sounds like a winner to me!

Time to Get Wild!

February 1976

Claw The Unconquered #5

Looking for a wild time? Then check out Wild Riders! These motorcycles can jump off a ramp and do flips! Sounds pretty exciting!


The thing I find most interesting about this is the copyright at the bottom – “General Mills Fun Group” – General Mills? I’ve always thought of them as a food company – who knew they once were in the toy business?

No Match for These Cars!

February 1976

Claw The Unconquered #5

It doesn’t get much more classic than toy cars, and Matchbox cars are some of the most classic ones out there!


These remind me of the ones I had as a kid (which are currently packed in the garage, for lack of a good place to display them). This ad kind of makes me want to get them out and play with them again!

Let’s Hope He Doesn’t Cost $6 Million

February 1976

Claw The Unconquered #5

If you’re looking for bionic action, you’ve come to the right place! Bionic arm, bionic eye, bionic transport, bionic medical center, Bionic Action Club – “ALL THE ‘BIONIC’ ACTION!”


It looks like Colonel Steve Austin’s got it all… except the Bionic Woman, I guess.

King-Size Latex Toys! ;)

September 1963

X-Men #1

I don’t know about you, but when I hear “king-size latex toys,” the first thing that comes to mind isn’t exactly “good clean fun for every youngster!” I guess 1963 was just a simpler, more innocent time.


These toys remind me a lot of Flipit from 1980 – you throw them, and then they land on their feet! Can you even imagine how exciting that must be?! Because I can, and it doesn’t really seem like something that would be terribly entertaining.


(And just for the record – no, I do not own an original copy of X-Men #1, but I do own a 1993 reprint that includes all the original ads.)