Buy Me Some Peanuts and Cracker Jack(s)!

December 1983

Star Wars: Return of the Jedi #3

You know, all my life, right up until I started preparing this post, I’ve thought of this snack as “Cracker Jacks,” not the singular “Cracker Jack” – I’ve been wrong for all these years and never had any idea!

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Most of us remember Cracker Jack for its “Toy Surprise” – when I was a kid, it was usually some kind of small plastic trinket. I haven’t had Cracker Jack in many, many years, but the last few times I did, I remember being particularly disappointed in the quality of the “toys” – usually just stickers. Well, as it turns out, that’s not so bad! Apparently in 2017 they replaced the toy with a QR code that allows you to download a game – lame! I feel like that takes away all of the specialness that Cracker Jack used to have.

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A Whopper of a Plane!

August 1979

Shogun Warriors #7

It’s almost Halloween, and you know what that means: airplanes! No, wait – candy! This is the only candy-related ad I have in stock at the moment, so I guess it’ll have to do. Here we have a styrofoam sailplane soaring above three excited white-haired children (or are they elderly midgets?). You can get this dandy plane just by sending in a Whoppers wrapper… and $3.99. That’s worth about $14.00 in today’s money, so that wasn’t exactly a steal, but I guess if you wanted to get a plane like this anyway, maybe this deal made it a little cheaper(?).

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I was a little surprised to see that Whoppers were made by Leaf rather than Hershey back in 1979… but then when I looked it up on Wikipedia, I was even more surprised to see that Whoppers have only been made by Hershey since 1996! Wow, I guess I don’t pay nearly enough attention to candy! I’ll have to fix that from now on…

 

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M&M’s Are So Sporty!

May 1986

Masters of the Universe #1

M&M’s are a classic candy that has been around for generations. The colors shown here are the ones I remember growing up: orange, yellow green, light brown, and dark brown. I remember red being added (and upon looking it up, that was in 1987), but apparently red had already been used from 1960-1976, until people started to believe that red dyes caused cancer. I still think of the blue ones as the “new” M&M’s, and still think they look out of place, but apparently they’ve been around since 1995!

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Fun fact: Did you know that Steven Spielberg originally wanted to use M&M’s in the movie E.T., but Mars turned him down? So instead he approached Hershey, which was more than happy to have Reese’s Pieces featured in the film!

 

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I’d Trade a Frantic Family for a KitKat! Or for a Regular Cat…

January 1998

Thunderbolts #10

KitKats have always been one of my favorite candy bars, so I’m excited to finally be posting an ad for them! And in a historical note: This ad features a kid taking a selfie – long before selfies were a thing!

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This one is done in the style of a Mad Magazine fold-in – but who wants to fold up and crease their classic comic books?! Well, thanks to the magic of photo editing software, I’m able to show you the finished result without having to harm my book:

1998-01_KitKat_P2

 

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Clark (Kent?) Bars

January 1978

Secret Society of Super-Villains #12

I don’t know about you, but I’m not very familiar with Clark Bars. I might have seen them around when I was really little, but I don’t remember ever eating them, and I certainly haven’t seen any recently.

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I’d just assumed that these went out of production years ago, which is why I was so surprised to find out that these are still in production today (and have been in continuous production since 1917)! Maybe it’s a regional thing? Or maybe they’re only available from places that sell specialty/retro candy?

Does anyone out there ever see any of these candy bars at your local grocery or convenience stores? I’m curious to know…

 

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