Back When People Actually REPAIRED Stuff

September 1963

X-Men #1

Wait a minute – what’s this about repairing broken TVs and radios? You don’t repair broken electronics, you just buy new ones!

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Times have certainly changed! I wonder how many people are out there these days who could actually repair a TV – probably not a whole lot anymore!

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Back When $25/Week Was a GOOD Thing

September 1963

X-Men #1

Ah, the good old days – back before cars had computers, and average Joes could fix cars themselves without having to spend a fortune on fancy equipment. It seems that back in the ’60s auto mechanics were in high demand, and could get pretty decent pay too!

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I think my favorite part about this ad is the “Portable Viso-Analyzer,” available only through CTI. Based on the fact that I’ve never heard of it before, I’m going to guess that either calling it “the most versatile of all trouble-shooting instruments” is a bit of an exaggeration, or it’s just a fancy name for a multimeter.

 

That’s Too Conservative for Me…

December 1972

Jungle Action #2

In yet another ad trying to help you find your path in life, here we learn about the exciting world of conservation!

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“Sleep under pines! Catch breakfast from icy streams!” Other than the words “sleep” and “breakfast,” there is absolutely nothing appealing about that to me, but I’m a weirdo who doesn’t particularly like the outdoors, so I guess I’m not exactly their target audience.

Much Better Than the Drafting They Do in the Army

December 1972

Jungle Action #2

I’m still amazed by the number of career-related ads in these older comics – I guess I was under the impression that people saw comics as “just for kids,” but Jungle Action from 1972 begs to differ.

Here we have an ad boasting of the benefits of learning drafting – a high-paying job that supposedly anyone can learn!

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With a coast-to-coast shortage of draftsmen (no women?) and no strikes or layoffs, it must be the ideal career!

 

A Fiendish Plot by The Joker? Nope, Just Career Training

December 1972

Jungle Action #2

Hey, you’d be smiling too if you were earning a five-figure salary! Well, in 1972, I guess…

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But check it out – in addition to all of these wonderful options, they also have careers for women! How thoughtful of LaSalle to include careers that even women could train for!

Accident Investigation – Precursor to CSI?

December 1972

Jungle Action #2

How many times have you been sitting around reading comic books and thinking, “You know, I really wish I had a better career”? Well, comics can help with that! Here’s your introduction to the exciting and lucrative world of accident investigation!

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Yes, even a lowly factory worker can do this, so that means you can too!

The thing that I wonder about, though, is when Jim mentions that it’s part of “the biggest business in the world” – since when has insurance been that big of a business?