Supplying the Never-Ending Need for Greeting Cards

December 1972

Jungle Action #2

Here’s yet another ad trying to tempt kids with fantastic prizes in exchange for hocking stuff to their friends and family.

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The thing that strikes me the most about this is the over-contoured faces of the kids – really, artist, I think you’ve got plenty of detail there!

That’s Too Conservative for Me…

December 1972

Jungle Action #2

In yet another ad trying to help you find your path in life, here we learn about the exciting world of conservation!

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“Sleep under pines! Catch breakfast from icy streams!” Other than the words “sleep” and “breakfast,” there is absolutely nothing appealing about that to me, but I’m a weirdo who doesn’t particularly like the outdoors, so I guess I’m not exactly their target audience.

Classifieds – Helping You Become a Tall, Fat Accountant

December 1972

Jungle Action #2

So when I first read “Rover and men on the Moon,” I took “Rover” to be a dog’s name, and assumed that the book would be something insanely awesome and/or cheesy. Alas, I now realize that they probably mean the type of vehicle instead, which is still cool, but not nearly as odd/exciting for me.

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And I’m curious to know the secret behind “BE TALLER!” – unless they’re selling platform shoes, I kind of doubt the validity of their claim.

I also like the fact that there’s a classified ad that is advertising methods for writing classified ads – it’s so meta!

True GRIT

December 1972

Jungle Action #2

GRIT has longtime been a standard in comics. We’ve already seen an example from 1980, but here’s one from eight years earlier.

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In the ad from 1980, it seems like they’re begrudgingly accepting of girls (“I guess we’ll let them sell papers too if we have to…”), but here they’re 100% clear that this is a boys’ club! They make reference to the sellers’ maleness eight times! I guess girls just had to miss out on that 7ยข profit.

Much Better Than the Drafting They Do in the Army

December 1972

Jungle Action #2

I’m still amazed by the number of career-related ads in these older comics – I guess I was under the impression that people saw comics as “just for kids,” but Jungle Action from 1972 begs to differ.

Here we have an ad boasting of the benefits of learning drafting – a high-paying job that supposedly anyone can learn!

1972-12_Drafting_P

With a coast-to-coast shortage of draftsmen (no women?) and no strikes or layoffs, it must be the ideal career!

 

A Fiendish Plot by The Joker? Nope, Just Career Training

December 1972

Jungle Action #2

Hey, you’d be smiling too if you were earning a five-figure salary! Well, in 1972, I guess…

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But check it out – in addition to all of these wonderful options, they also have careers for women! How thoughtful of LaSalle to include careers that even women could train for!

Put a Stamp on It!

December 1972

Jungle Action #2

Stamp collecting is a time-honored hobby, but apparently it was really big with comic book nerds in the ’70s, because the entire right column of this classifieds page is devoted to stamp collecting!

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I also like the “PLAY GUITAR IN 7 DAYS OR MONEY BACK” – sure, but it doesn’t say anything about how well you’ll be able to play guitar in that amount of time!