Buy Me Some Peanuts and Cracker Jack(s)!

December 1983

Star Wars: Return of the Jedi #3

You know, all my life, right up until I started preparing this post, I’ve thought of this snack as “Cracker Jacks,” not the singular “Cracker Jack” – I’ve been wrong for all these years and never had any idea!

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Most of us remember Cracker Jack for its “Toy Surprise” – when I was a kid, it was usually some kind of small plastic trinket. I haven’t had Cracker Jack in many, many years, but the last few times I did, I remember being particularly disappointed in the quality of the “toys” – usually just stickers. Well, as it turns out, that’s not so bad! Apparently in 2017 they replaced the toy with a QR code that allows you to download a game – lame! I feel like that takes away all of the specialness that Cracker Jack used to have.

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Mighty Marvel Money Saver!

August 1979

Shogun Warriors #7

In honor of the release of Captain Marvel (I know, I’m a week late – but go see it! It’s awesome!), here’s another classic Marvel captain: Captain America! Here he’s offering you a Mighty Marvel Flying Shield (aka, a frisbee) for free when you subscribe to at least three titles!

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Am I the only one who finds Cap’s use of “hip lingo” a little out of character? If they really felt the need to use that dialog, I think it would’ve gone better with Spider-Man.

Solar Faux?

December 1983

Star Wars: Return of the Jedi #3

Solar Fox! I’ve never played the game myself, but I’ve heard it’s a really good one. Unfortunately, I can’t say the same about this ad – it just makes me cringe!

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For those of you who don’t know, I’m an editor, so spelling, grammar, and punctuation are what I do. I half wonder if anyone proofread this before it went to print. This ad has missing punctuation, incorrect punctuation, ambiguous letters, and possibly even missing words! I’m sure that most people wouldn’t really notice, and for those that would, they probably wouldn’t really care, but it’s my job to care about this, and I can’t just turn it off when I’m not on the clock!

CBS Electronics, I give you credit for doing an ad in the style of a comic, but next time you do (which I’m sure will be any day now!), please have me check it over before it goes to publication!

Space – The Final Frontier!

August 1979

Shogun Warriors #7

I’m back! And I brought Star Trek!

Those of you who know me know that I’m a huge fan of Star Trek… however, I am definitely not a huge fan of this particular movie. It was just so slow! And it lacked all of the charm and excitement of the original series.

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But despite its shortcomings, I have to give credit to ST:TMP because it paved the way for all of the glorious Star Trek that came after! So thank you, Star Trek, for coming out with this mediocre movie so that the franchise could then be inspired to incredible new heights!

How Dare Life Get in the Way of Comics?!

Sorry, loyal readers, but life is kind of crazy at the moment, and I don’t really have time to devote to Comic Book Ads for the time being. I’m hoping that things will get back to normal by mid-February (but hopefully even sooner)!

If you need your vintage comic ads fix, I recommend Comic Book+ – they’ve got tons of vintage public domain comics that you can read for free, and they include the ads! Fun stuff!

WAKE UP AMERICANS!

1940s

Marvel: Universe of Super Heroes

Sorry, but it’s been a crazy week, and I haven’t had time to put together a real post. So here’s another PSA from Cap that I saw at the Marvel exhibit at MoPOP in Seattle last year.

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Because I’m a nerd for grammar, punctuation, and all that good stuff, I find it kind of funny that there’s no comma in Cap’s statement – whereas “Wake up, Americans!” would be a call for Americans to wake up, “Wake up Americans!” is a call for people to wake up American citizens. Don’t you value a good night’s sleep, Cap?

GRIT and Bear It!

December 1983

Star Wars: Return of the Jedi #3

So this is our fourth installment of GRIT, with the previous ones being from 1963, 1972, and 1980. This one is actually pretty stripped down compared to the others, without very much text at all, and this is the first ad of theirs I’ve seen where they’ve used a cartoony character rather than a photo or realistic drawing.

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Also significant on this ad’s order form – “Signature of Parent or Guardian” – this is the first time the kids are supposed to actually get their parents’ permission to sell GRIT!