Encyclopedias: The Pre-Internet!

September 1963

X-Men #1

Encyclopedias! Back in my day, when we had to look something up, this is where we turned – not that new-fangled internet! While I was growing up, we had a set of World Book encyclopedias – I think they were from 1967 or ’68, so not too far off from when this set was around!

The unique thing about these, though, is that rather than being organized alphabetically, they’re organized by subject. To me, that makes them seem more like textbooks than encyclopedias, so I’m not really sure what the distinction is.

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A few things strike me about this ad:

  1. All that white space at the bottom! Did someone fail to plan this very well?
  2. This is an educational product, yet they unnecessarily/incorrectly capitalize “School” in the blurb on the top right.
  3. In the section describing the different volumes, they start out giving a brief description of each one, and then halfway through it’s like they just said “Screw it – this is too much work!,” and started listing them all with no elaboration whatsoever.
  4. This set claims to free you from the hassle of “having to look in books to solve every problem”… Umm, maybe I’m missing something, but isn’t looking in books to solve your problems exactly the point of this set?

Get an Actual Replica!

September 1963

X-Men #1

You can get a FREE $100,000 Confederate bill! That’s right, this “lots-of-fun actual replica” – wait a minute – “actual replica”?? They’re boasting about the authenticity of a reproduction?

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I also like the “Free China – our ally” bit – this was smack dab in the middle of the Cold War, so whether or not someone was Communist was a big deal back then!

Don’t Use Your Karate Skills on the Seahorses!

February 1976

Claw The Unconquered #5

It’s another random grab bag of mini ads!

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The one that strikes me the most here is the one for live seahorses – they’ll send you two “freshly caught” mated pairs, with at least one pregnant. OK, I have two main thoughts on this:

  1. Sending live, pregnant seahorses through the mail seems like it would be prohibitively difficult/risky.
  2. Capturing seahorses from the wild and then sending them through the mail seems rather cruel… and seems like it should be illegal.

At least Sea Monkeys are in a type of suspended animation when they’re shipped, but live, conscious animals is a whole different story!

Build Your Own GoBots!

March 1985

G.I. Joe #33

I used to have GoBots as a kid (in fact, I still have those GoBots!) – they were cool because they were the same size as Hot Wheels, so you could play with them with all your other cars!

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So when I first saw this ad, I initially thought it was for the standard GoBots toys, but apparently this is for models of the toys… kind of odd, but OK. It looks like they actually do transform, so I’m guessing the main difference is that you put these together yourself? Or maybe they’re more detailed than the regular toys? Not really sure on that.

In the Fabulous Marvel Style!

September 1963

X-Men #1

I know that I just posted an ad from 1963, but I just got an awesome Spider-Man (and Deadpool!) tattoo, so I’m in a Spidey kind of mood! 😉

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So here’s an ad for issue #4 of The Amazing Spider-Man. I don’t really know anything about the contents of the story of this issue, but I know that it’s the first appearance of Sandman, so that’s a pretty big deal!

They Would Be a Mile High if You Stack Them Up!

March 1985

G.I. Joe #33

If you want comics, here’s the place to get them! If you’ve ever read comics, you’ve probably seen ads for Mile High Comics – well, here’s the first of mine for you to check out!

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SO! MANY!! COMICS!!! This has to be my listing with the most tags – I’ve actually learned quite a bit about comics just by typing all the titles!

Don’t Spend Coins – SELL Coins!

September 1963

X-Men #1

Buying and selling money seems a bit redundant to me, but with prices like this, how could you say no? $11,750 for a silver dollar? Sign me up!

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I’ve got a penny from 1911 sitting on my desk (that I just randomly got in change somewhere), so according to this ad, I could get up to $4,800 for it!

…But somehow I get the feeling that I would be very disappointed if I actually expected to get that much for it.