Supplying the Never-Ending Need for Greeting Cards

December 1972

Jungle Action #2

Here’s yet another ad trying to tempt kids with fantastic prizes in exchange for hocking stuff to their friends and family.

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The thing that strikes me the most about this is the over-contoured faces of the kids – really, artist, I think you’ve got plenty of detail there!

That’s Too Conservative for Me…

December 1972

Jungle Action #2

In yet another ad trying to help you find your path in life, here we learn about the exciting world of conservation!

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“Sleep under pines! Catch breakfast from icy streams!” Other than the words “sleep” and “breakfast,” there is absolutely nothing appealing about that to me, but I’m a weirdo who doesn’t particularly like the outdoors, so I guess I’m not exactly their target audience.

 

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Classifieds – Helping You Become a Tall, Fat Accountant

December 1972

Jungle Action #2

So when I first read “Rover and men on the Moon,” I took “Rover” to be a dog’s name, and assumed that the book would be something insanely awesome and/or cheesy. Alas, I now realize that they probably mean the type of vehicle instead, which is still cool, but not nearly as odd/exciting for me.

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And I’m curious to know the secret behind “BE TALLER!” – unless they’re selling platform shoes, I kind of doubt the validity of their claim.

I also like the fact that there’s a classified ad that is advertising methods for writing classified ads – it’s so meta!

True GRIT

December 1972

Jungle Action #2

GRIT has longtime been a standard in comics. We’ve already seen an example from 1980, but here’s one from eight years earlier.

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In the ad from 1980, it seems like they’re begrudgingly accepting of girls (“I guess we’ll let them sell papers too if we have to…”), but here they’re 100% clear that this is a boys’ club! They make reference to the sellers’ maleness eight times! I guess girls just had to miss out on that 7¢ profit.

 

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Much Better Than the Drafting They Do in the Army

December 1972

Jungle Action #2

I’m still amazed by the number of career-related ads in these older comics – I guess I was under the impression that people saw comics as “just for kids,” but Jungle Action from 1972 begs to differ.

Here we have an ad boasting of the benefits of learning drafting – a high-paying job that supposedly anyone can learn!

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With a coast-to-coast shortage of draftsmen (no women?) and no strikes or layoffs, it must be the ideal career!

 

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A Fiendish Plot by The Joker? Nope, Just Career Training

December 1972

Jungle Action #2

Hey, you’d be smiling too if you were earning a five-figure salary! Well, in 1972, I guess…

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But check it out – in addition to all of these wonderful options, they also have careers for women! How thoughtful of LaSalle to include careers that even women could train for!

 

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Put a Stamp on It!

December 1972

Jungle Action #2

Stamp collecting is a time-honored hobby, but apparently it was really big with comic book nerds in the ’70s, because the entire right column of this classifieds page is devoted to stamp collecting!

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I also like the “PLAY GUITAR IN 7 DAYS OR MONEY BACK” – sure, but it doesn’t say anything about how well you’ll be able to play guitar in that amount of time!

 

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Is Mr. America a Cheap Knockoff of Captain America?

December 1972

Jungle Action #2

Following in the tradition of Charles Atlas, here we’ve got Joe Weider, who promises to turn you from a scrawny weakling to a buff manly man all with the help of his free booklet!

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Somehow I doubt that the guys in this ad owe all their success and muscleyness to a 32-page book, but I suppose it’s possible…

Always Stay Classy

December 1972

Jungle Action #2

What can you find in the classifieds? What can’t you find in the classifieds?? In this installment we’ve got a pretty wide range of stuff.

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I think one of my favorites here is “PET BABY RACCOONS” – partially because I originally read that as a command, telling kids to go out, find baby raccoons, and pet them! Though the “HYPNOTIZE WITH ANY T.V. SET” is pretty intriguing too…

 

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With a Deal Like That, How Could You Say No?

December 1972

Jungle Action #2

Ah, Columbia House, I remember spending way too much time looking at your ads, deciding which albums I would pick out from the ones listed… I never actually did join the record club, but as a kid obsessed with music, I always enjoyed looking at their ads.

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I like to think of ads like this as a sort of time capsule – here you get to see all the latest and greatest hits of 1972, and that can really reflect what was going on at that time.

I always associated Columbia House ads more with magazines than comic books, but most of the ads in this issue of Jungle Action seemed to be aimed at a more mature crowd.

And on a side note, I never imagined that I would need a tag for Engelbert Humperdink on this blog, but I guess this ad just proved me wrong!