Apparently Amusing

January 1978

The Secret Society of Super-Villains #12

Here we’ve got another installment from our friends at Fun Factory (see a 1980 ad from them here). In this ad they have fewer items, but devote more space to each one.

1978-01_Gags_P

On the pocket spy scope, the lens is “optimally ground to view ever detail” – I always get a kick out of finding typos in printed material (I’m an editor by trade, so spotting errors is what I do), but I find it especially funny that this is in a sentence talking about detail! I also love that it’s “Great for watching sports, girls, counter spying” … so, it’s great for being a stalker, then?

On the X-Ray Specs, I like that they put the disclaimer-esque “Apparently” in front of the “see thru” bit – they never said you could actually see through stuff, so no complaining when it doesn’t work! Also, “Apparently see thru bones”? Aren’t bones the one part you’re supposed to see (not see through) with X-rays?

 

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Supplying the Never-Ending Need for Greeting Cards

December 1972

Jungle Action #2

Here’s yet another ad trying to tempt kids with fantastic prizes in exchange for hocking stuff to their friends and family.

1972-12_junior-sales-club_p

The thing that strikes me the most about this is the over-contoured faces of the kids – really, artist, I think you’ve got plenty of detail there!