Big News?

January 1978

The Secret Society of Super-Villains #12

Big news! It’s the Huntress! And Shade, the Changing Man! Most of you probably know the Huntress as Helena Wayne (or Kyle), the daughter of Batman and Catwoman from an alternate universe.

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But what about Shade? I’d never heard of him before, which I was kind of surprised by – I mean, if he starred in his own series, he must’ve been at least somewhat of a big deal, right? Well, it turns out that this was an original character created by Steve Ditko (which is pretty cool), but his series only lasted eight issues (which is not so cool). Apparently Shade was a casualty of the “DC Implosion” where, due to financial troubles, DC canceled 40% of its titles! In fact, All-Star Comics and The Secret Society of Super-Villains (the comic this ad was printed in) also got the ax. 1978 must’ve been a sad time indeed for DC fans!

 

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Don’t Try to Strong Arm Me!

January 1978

The Secret Society of Super-Villains #12

You, too, can have strong arms with this “Amazing Motionless Exercise discovery”! Wait a minute – “Motionless Exercise”? Isn’t that an oxymoron? Unless you’re only exercising your brain power, how, exactly, do you exercise without moving?? I guess I’ll have to spend $3.98 if I want to find out!

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On the order form it says: “I must agree that the Dynaflex method has given me powerfully toned muscles, put full strength in my muscles, made me so strong that I can be proud to show my friends how strong I am.” How can they expect you to agree to something that can’t possibly have happened yet?!

Also, the book has a chapter on “SECRETS OF ATTRACTING GIRLS” – I’d just love to see what kind of advice they give!

 

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Apparently Amusing

January 1978

The Secret Society of Super-Villains #12

Here we’ve got another installment from our friends at Fun Factory (see a 1980 ad from them here). In this ad they have fewer items, but devote more space to each one.

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On the pocket spy scope, the lens is “optimally ground to view ever detail” – I always get a kick out of finding typos in printed material (I’m an editor by trade, so spotting errors is what I do), but I find it especially funny that this is in a sentence talking about detail! I also love that it’s “Great for watching sports, girls, counter spying” … so, it’s great for being a stalker, then?

On the X-Ray Specs, I like that they put the disclaimer-esque “Apparently” in front of the “see thru” bit – they never said you could actually see through stuff, so no complaining when it doesn’t work! Also, “Apparently see thru bones”? Aren’t bones the one part you’re supposed to see (not see through) with X-rays?

 

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Fly Away with Hostess Fruit Pies!

January 1978

The Secret Society of Super-Villains #12

You guys are in for a real treat this week, because I’ve got Hostess Fruit Pies for you! Back when I did my very first post, I had no idea that Hostess had actually done a huge series of comic-style ads featuring popular comic characters.

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So, maybe I’m overthinking this, but why would the Penguin use cuckoo clocks to steal money rather than just regular birds? Seems to me that he’s just adding extra complication with the clocks.

 

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I LUV You, Monogram Models!

January 1978

The Secret Society of Super-Villains #12

Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.

Chevy Executive 1: “Hey, what should we call this new van we’re making?”

Chevy Executive 2: “What about… THE CHEVY VAN!?”

Chevy Executive 1: “That’s PERFECT!”

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So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.

 

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Wanna Join the Mile High (Comics) Club?

January 1998

Thunderbolts #10

So, this seems like it’s supposed to be a two-page ad, since it lists all of the Marvel Comics but only gets to C in DC, but I swear this is all there is! I guess since this was in a Marvel comic, maybe that’s why they focus so heavily on Marvel titles, and just use DC as space filler.

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In going through and adding tags for all the different titles, I was surprised by how many I’ve never heard of – I mean, I expected there to be quite a few, but not this many!

So these comics are only 50¢ each – not a bad price! However, there’s a minimum order of $20, which means you’d have to order 40 books in order to get anything! I guess for hardcore collectors that probably wouldn’t be a problem, but when I go digging thorough a bargain bin, I usually only pick up a few issues – a couple times when I’ve really gone nuts, I might’ve gotten up to 20, but I don’t think I’ve ever bought 40 comics at a time!

 

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My Favorite BB is BB-8

January 1978

The Secret Society of Super-Villains #12

We all know that guns are a polarizing issue in the U.S. However, I would hope that we can all agree that target practice in your living room might not be the best idea.

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OK, I know that this is just for BB guns and pellet guns, but I still think it seems like there’s way too much potential for damage/injury for this idea to actually be suggested by responsible adults!

 

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