But What About Friends of Lois Lane?

August 1979

Shogun Warriors #7

Christmas is coming, so I think it’s a good time to focus on toys for a bit. Here we’ve got Corgi’s line of Superman vehicles.

“Shhhh, don’t let Lois Lane find out you’re a friend of Superman” – this is actually the second ad from this issue that addresses you as a “friend of Superman,” the first one being for Kryptonite rocks. Was being Superman’s BFF all the rage in the late ’70s?

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I like that not all of these necessarily have Superman or his logo on them. Personally, if I could have one of these, I’d probably take the Metropolis police car, because I like the subtlety of it. What do you think? Do you have a favorite?

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Kryptonite Rocks!!

August 1979

Shogun Warriors #7

If you’re a real friend of Superman, then you need the one thing that can defeat him!

Wait, what?

OK, so their logic is that friends of Superman should have all the Kryptonite in order to keep it out of the hands of those who would use it for evil. I guess that kind of makes sense.

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So am I the only one who’s wondering about amounts here? Nowhere in this ad does it say exactly how much you’re getting. Maybe it’s just me, but if I’m going to spend my hard-earned money on glowing rocks, I at least want to make sure I’m getting a lot of glowing rocks!

I like the checkbox where you can send $1 for a brochure – since this ad says nothing whatsoever about any other kind of product beyond glowing rocks, does that mean this catalog is just full of glowing rocks to choose from?

But my favorite part here? The tiny print at the bottom: “The above story is only fictional and is in no way to be confused with actual fact.” Well, damn – that just makes this whole thing a lot less exciting, doesn’t it?

 

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I’m Happy to Help Heroes!

January 1978

The Secret Society of Super-Villains #12

Yes! I’ll take all of it, please!!! Here we’ve got vintage ’70s DC action figures, along with a Barbie-style Wonder Woman doll, the four story Wayne Foundation, and the Batmobile with an exploding bridge! That’s a whole lot of fun and excitement packed into this page!

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I seem to remember, as a kid, there being a Barbie mansion that looked suspiciously similar to the Wayne Foundation pictured here – what do you wanna bet they just took the same toy and gave it a new cardboard backdrop?!

I’m guessing that a lot of you don’t recognize Isis, since she’s not a major DC character like most of the others. Well, a few years ago I stumbled across her TV show while flipping through the channels. My first thought was, “Wow, this is a total rip-off of Wonder Woman!” But it turns out that Isis was actually on TV first!

 

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You Can Subscribe… Just Not to This

January 1978

The Secret Society of Super-Villains #12

Yes, you can subscribe to your favorite DC comics! …But just not this one. At first I thought I must’ve just missed it in the listing, but no – Power Girl, the title that Superman himself is showing off here, is not on the list of available titles!

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This ad appeared not long before the “DC implosion,” where they canceled about 40% of their titles. In fact, here Amazing World of DC Comics is advertising issue #16 – well, #17 was the last ever published!

Also, this is the first time I’m noticing a subscription price that’s actually higher than the cover price!

 

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More Coastal Comics

January 1998

Thunderbolts #10

Yeah, I know ads like this aren’t super exciting, but I’m a historian and a completist, so I feel compelled to share all the ads from the books I’ve scanned.

Anyway, here we’re visiting East Coast Comics again, almost a decade after the last ad I published from them. And I thought I had a lot of tags last time – well, I think I broke my record again, because in addition to all the regular series, they also listed all sorts of limited series and special sets!

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I’m sure a lot of these titles can be found in quarter bins today, but I wonder just how many of them have skyrocked in value.

 

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Wanna Join the Mile High (Comics) Club?

January 1998

Thunderbolts #10

So, this seems like it’s supposed to be a two-page ad, since it lists all of the Marvel Comics but only gets to C in DC, but I swear this is all there is! I guess since this was in a Marvel comic, maybe that’s why they focus so heavily on Marvel titles, and just use DC as space filler.

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In going through and adding tags for all the different titles, I was surprised by how many I’ve never heard of – I mean, I expected there to be quite a few, but not this many!

So these comics are only 50¢ each – not a bad price! However, there’s a minimum order of $20, which means you’d have to order 40 books in order to get anything! I guess for hardcore collectors that probably wouldn’t be a problem, but when I go digging thorough a bargain bin, I usually only pick up a few issues – a couple times when I’ve really gone nuts, I might’ve gotten up to 20, but I don’t think I’ve ever bought 40 comics at a time!

 

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Super Hero Time Machine!

January 1978

The Secret Society of Super-Villains #12

A Super Hero Time Machine?! Sign me up! Oh, wait, it’s just a wristwatch – still cool, but not quite as impressive. I find it interesting that Spider-Man is included here, since all the other characters are DC (and this is in a DC book).

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I thought the prices seemed kind of steep, especially for a comic book of this time: $19.95 and $23.95. I would’ve expected about $5-$10 for something like this back then. So just out of curiosity I looked up a historical currency converter, and it told me that $20 back then would be the equivalent of $80 today! I thought that was way too much and had to be wrong, but upon checking a few others, the answers were pretty consistently around $75-$80! So these were some pretty high ticket items! It makes me wonder how many people actually bought them.

 

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