Iron Santa!

March 1985

G.I. Joe #33

Hello, loyal comic book ad enthusiasts! Sorry I missed last week – I was busy with Christmas stuff. But you know who else is busy with Christmas stuff? Iron Man! Yes, he’s bringing folksy, outdated, generic toys to all the girls and boys! …Or maybe he’s just trying to get you to buy comics.


Only 42¢ per copy?! What I wouldn’t give for that price (or even the full cover price of 60¢) these days! Why/when/how did comics get so expensive? Most new issues I buy are $3.99 each! Oh, well – maybe if I’m lucky I’ll find some comics under the tree this year!

Merry Christmas and Happy Holidays to everyone out there!


And I’m Sure He Was Never Heard From Again…

February 1995

X-Force #43

I have a passing familiarity with X-Men and some of their storylines, but am far from an expert. However, according to this ad, apparently Professor X died in 1994/’95!


Considering that this store is holding a memorial service, it seems like it was a pretty big deal at the time, but did anyone really think he was gone for good? Comic book deaths are so fleeting, especially for main characters – I’m always at least a little suspicious when someone “dies” in a comic.

Subscriber-Man, Subscriber-Man, Does Whatever a Subscriber Can!

February 1995

X-Force #43

It’s the ’90s, and X-Men are in full swing! Despite the fact that Spider-Man is the one pictured in the ad, he’s only got six titles, while X-Men and all their various spinoffs have a whopping 13!


I Could Eat Wolverine for Breakfast!… Or a Snack…

February 1995

X-Force #43

After posting an entire series of ads from an X-Men comic, here’s an ad that actually features the X-Men! The ’90s were a good time for the X-Men – it seemed like there was every conceivable type of X-Men-branded product everywhere you turned! Well, here’s one result of that: X-Men gummy snacks!


Personally, I don’t think I’d want to put anything “X-ploding with power” in my mouth, but to each his own, I guess.

Everyone Can Sell – Unlike Those Snobs at GRIT!

September 1963

X-Men #1

Well, this is it – the final ad from X-Men #1! Here’s a great opportunity for you to earn money by selling Christmas cards!


Just based on this ad, I like Wallace Brown better than GRIT – they actually encourage everyone to participate in this – not just boys! If I’d been a kid in the ’60s who wanted to earn money, this seems like a better (and somewhat more legitimate) option than a lot of the other choices out there.

Encyclopedias: The Pre-Internet!

September 1963

X-Men #1

Encyclopedias! Back in my day, when we had to look something up, this is where we turned – not that new-fangled internet! While I was growing up, we had a set of World Book encyclopedias – I think they were from 1967 or ’68, so not too far off from when this set was around!

The unique thing about these, though, is that rather than being organized alphabetically, they’re organized by subject. To me, that makes them seem more like textbooks than encyclopedias, so I’m not really sure what the distinction is.


A few things strike me about this ad:

  1. All that white space at the bottom! Did someone fail to plan this very well?
  2. This is an educational product, yet they unnecessarily/incorrectly capitalize “School” in the blurb on the top right.
  3. In the section describing the different volumes, they start out giving a brief description of each one, and then halfway through it’s like they just said “Screw it – this is too much work!,” and started listing them all with no elaboration whatsoever.
  4. This set claims to free you from the hassle of “having to look in books to solve every problem”… Umm, maybe I’m missing something, but isn’t looking in books to solve your problems exactly the point of this set?

Get an Actual Replica!

September 1963

X-Men #1

You can get a FREE $100,000 Confederate bill! That’s right, this “lots-of-fun actual replica” – wait a minute – “actual replica”?? They’re boasting about the authenticity of a reproduction?


I also like the “Free China – our ally” bit – this was smack dab in the middle of the Cold War, so whether or not someone was Communist was a big deal back then!