Fly Away with Hostess Fruit Pies!

January 1978

The Secret Society of Super-Villains #12

You guys are in for a real treat this week, because I’ve got Hostess Fruit Pies for you! Back when I did my very first post, I had no idea that Hostess had actually done a huge series of comic-style ads featuring popular comic characters.

1978-01_Hostess-Penguin_P

So, maybe I’m overthinking this, but why would the Penguin use cuckoo clocks to steal money rather than just regular birds? Seems to me that he’s just adding extra complication with the clocks.

 

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Actually, It’s a JPEG

May 1986

Masters Of The Universe #1

Unscramble the letters? But the first one is already a perfectly cromulent word: GIF! Could this possibly be the first-ever use in print of that term??

Just for fun, I looked up anagrams for the rest of them. It turns out that “apple” can be rearranged to “pepla,” which is the plural of “peplum,” which is essentially a type of toga, so… toga-flavored Newtons! I couldn’t find any good anagrams for “cherry,” but for blueberry, take your pick: beery blur, blurry bee, burly beer, lube berry, or rubber lye (or several other options, but the ones listed seemed like the best)! Hmm… given those options, I think I’d have to go with lube berry…

1986-05_Newtons_P

I’ve always thought that choosing fig as their go-to flavor was kind of an odd move. I did a little research, and I found a little info on its origin (apparently eating fruit and biscuits were considered good for health, and this was a convenient solution that included both), I couldn’t find any info on why figs specifically were chosen over other flavors that may have been more popular/appealing. Maybe figs were just “in” back in the 1890s?

I was actually surprised at just how little information seems to be out there on such an iconic snack – even from the brand’s own website! We all know that fig is the original flavor, and according to an ad I posted earlier, apple had already been introduced by 1985. This ad introduces cherry and blueberry, so we know those were new for 1985/’86. Apparently the current fruit lineup is: fig, blueberry, strawberry, and mixed berry. So I’m not sure at what point apple and cherry disappeared, or when strawberry and mixed berry were introduced (and I’m sure no one besides me really cares anyway!).

 

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Oreos! In!! Space!!!

May 1986

Masters Of The Universe #1

This is one of my favorite types of ads from my childhood – one that includes some kind of game or activity rather than just telling you to buy something. Though I’m not really sure why this maze is set in outer space…

1986-05_Oreo-Maze_P

Fun (or not) behind-the-scenes CBA fact: I usually try to get my ads as straight as possible when scanning them, and then make minor corrections (if needed) with software before posting. Well, I had one hell of a time with this one, because LOOK AT THE BORDERS ON THIS THING! No matter how I did it, it still looked crooked… and then I realized that the borders of the ad itself were crooked (sigh).

 

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Satisfy Your Meat Tooth!

January 1978

Secret Society of Super-Villains #12

Now I get it! So, a while back I posted this ad for Slim Jims and was puzzled about the werewolf reference. After finding this ad, it all became clear: It must’ve been part of this ad campaign, with the advertisers assuming that you’d already seen this one, and would therefore associate Slim Jims with werewolves.

1978-01_SlimJim_P

Have a happy Halloween, everyone! And if a werewolf comes after you, just toss him a Slim Jim!

I Could Eat Wolverine for Breakfast!… Or a Snack…

February 1995

X-Force #43

After posting an entire series of ads from an X-Men comic, here’s an ad that actually features the X-Men! The ’90s were a good time for the X-Men – it seemed like there was every conceivable type of X-Men-branded product everywhere you turned! Well, here’s one result of that: X-Men gummy snacks!

1995-02_X-MenSnacks_P

Personally, I don’t think I’d want to put anything “X-ploding with power” in my mouth, but to each his own, I guess.

 

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Tons of Newtons!

March 1985

G.I. Joe #33

Ah, the fun of a game included within an ad! Here we get to help a pirate through a maze to find a treasure chest full of tasty Fig and Apple Newtons! I’m sure that fun ads like this still exist, just in places I don’t see them – but I just always associate stuff like this with the ’70s and ’80s.

1985-03_Newtons_P

I’ve never really thought of Newtons as cookies, but that’s how they describe them here – huh, new perspective, I guess.

Snap Into A Smoked Beef Snack!

February 1976

Claw The Unconquered #5

I’m not really sure what the deal is with talking about werewolves here – the publishing date is February, and if things were the same in 1976 as they are in 2017, that means this was probably actually published in December, so it’s not like this was around Halloween.

1976-02_Slim-Jims_P

Based on the way they’re marketing this (comparing it to unsatisfying sugary and crunchy snacks), I was wondering if maybe Slim Jims were a new product, but it turns out I was way off – apparently they’ve been around since 1929!

And I had no idea there were so many varieties – I’ve only ever seen original and mild. Where are the pizza Slim Jims now? I want to try those!