January 1978
The Secret Society of Super-Villains #12
Ah, the ’70s – back when you didn’t need fancy names for all your different models of cars.
Chevy Executive 1: “Hey, what should we call this new van we’re making?”
Chevy Executive 2: “What about… THE CHEVY VAN!?”
Chevy Executive 1: “That’s PERFECT!”
So after looking it up, I learned that LUV stands for “light utility vehicle,” which makes sense, but I still find it kind of funny that a pickup truck (normally marketed toward tough, rugged, manly men) would have “LUV” (something I normally associate with those terrible, chalky conversation heart candies) painted in big letters on the side.
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